ATPI promotes African destinations through seasoned marketing experts and a trusted pool of African travel creators, so real places reach real travelers.
Every destination carries a story worth telling. Too few get told well, and fewer still get told by the people who live them. ATPI exists to close that gap.
A world that experiences Africa the way Africans know it. Vivid, accurate, and free of tired cliché.
To grow demand for African destinations by combining expert destination marketing with a curated network of credible travel creators and influencers.
To connect destinations, enterprises, creators, and travelers in a single ecosystem that makes African tourism sustainable and youth driven.
Most campaigns either buy reach or borrow credibility. ATPI builds both in house, then puts them to work through two flagship initiatives.
A decade of linking technology to tourism growth. Strategy, positioning, campaigns, and the data discipline to know what actually moves a traveler from interest to booking.
A vetted community of African storytellers who already hold the trust of the audiences you want to reach. Authentic content, real reach, measurable response.
ATPI does not stop at strategy. It runs two living platforms that put the model into practice every day.
A network of leading tourism creators and influencers. TPC grew from a 30-person WhatsApp group in 2023 into a 250+ member community with 2,700+ followers on X, led by a youth executive drawn from across Uganda's tourism value chain. It trains, connects, and champions the next generation through catalytic leadership.
A home-grown travel marketplace connecting travelers to unique experiences curated by African tour providers. Launched in July 2023 by Uganda's Minister of State for Tourism, it was built to drive sustainable tourism through domestic and intra-African travel, with B2B tools for operators, guides, and accommodation providers.
Engagements run from a single campaign to a full destination strategy, with hands-on training for the enterprises and young entrepreneurs who make a destination worth visiting. ATPI has already upskilled more than 75 private tourism enterprises to compete in a crowded market.
Wildlife, culture, and landscape, shot honestly. This is the raw material every campaign starts from.
Ajena Jafar has spent a decade linking technology to commercial growth across Africa's tourism economy. He led national digital strategy at the Uganda Tourism Board, served as Country Director at Tripesa, and has upskilled more than 75 tourism enterprises as an independent destination marketing consultant.
He founded ATPI in 2022, founded the Tourism Promoters Club, and co-founded Tour Plug, putting that experience behind every African destination ready to compete.
ATPI works with tourism boards, ministries, industry associations, development partners, and investors who want measurable, inclusive growth. Partnership and funding conversations are always open.
Join the Tourism Promoters Club and get matched to destinations and briefs that fit your audience.
Join TPCList your experiences on Tour Plug and reach domestic and global travelers looking for the real thing.
List on Tour PlugBring your craft to destinations across the continent through project and advisory work with ATPI.
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